Chief Executive of Dharitri and Orissa POST, Adyasha Satpathy has been instrumental in bringing a fresh perspective to journalism, mixing traditional news delivery techniques with modern reporting methods. She has been actively involved with Dharitri, a newspaper with a trusted legacy of more than half a century, since the early 2000s, attracting young journalists and professionals to the media house with more corporate management styles and reinvented HR policies.
Orissa POST, the state’s only homegrown English daily, is the brainchild of Ms Satpathy, which she launched in 2011, to fill the vacuum of credible local news in English. Under her leadership, both Dharitri and Orissa POST have expanded in readership and circulation, quickly adapting to the digital space as well as attracting younger subscribers to print. Her emphasis on fresh social media strategies have led both newspapers to achieve significant digital presence, with web channels leading the way in digital reporting in the state of Odisha.
Adyasha has also been passionately working at creating environmental awareness among the youth in Odisha and encouraging grassroots environmentalists to take their work to the next level. The ‘Dharitri Climate Grant’ which she initiated, is given away to young grassroots environmentalists to help support village level climate resilience efforts. She has been actively involved in organizing the Dharitri Youth Conclave, a platform that brings together climate activists, students, and environmentalists to discuss and drive action on climate change. It has become an important platform to engage on & support climate action in Odisha, a state prone to many climate challenges.
Under Adyasha’s leadership, Orissa POST launched Mettle Meet, an inter-school and college quiz competition aimed at reviving the art of quizzing in Odisha. What began as a local initiative has now grown into one of Eastern India’s most prestigious quiz platforms, fostering knowledge, curiosity, and intellectual spirit among youth.
Her vision also led to the creation of the Business Eminence Awards, an initiative that celebrates outstanding entrepreneurs and business leaders across Odisha. This platform has significantly contributed to boosting morale and fostering unity within the state's growing business community.
Adopting a multi media approach and as a thought leader, Adyasha’s ‘Straight Talk’, a series on various social media platforms has brought her closer to the thinking readership of the state.
Adyasha believes that media, especially print, has a huge responsibility as a watchdog and protector of people’s rights and remains committed to practising and inculcating impartial & fair reporting practices in both media organisations & reiterates her commitment to climate action initiatives.
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